ABOUT
I started my digital marketing journey as a Google Ads consultant for small businesses. I then went on to work for agencies to expand my digital marketing knowledge. After 15 years of experience and a move to Raleigh, I decided to go the consultancy route. My focus is on helping businesses in the Raleigh, NC area but I work with business all over the world.
Experience
Digital Marketing Consultant • Carolina Digital
Analyze clients’ digital marketing needs and create plans within budget with a focus on KPIs and ROI. Provide periodic reporting to ensure KPIs are being met.
Paid Media Manager • DemandScience
Developed paid media strategies and recommended keywords, channels and audiences to fit budget, business goals and benchmarks. Executed strategies using paid media channels (predominantly using Google Ads, LinkedIn Ads and Meta Ads) to reach intended audience within budget.
Digital Marketing Strategist • Thomson Reuters (FindLaw)
Researched and implemented SEO and PPC strategy to maximize conversions for clients' websites. Managed projects including site launches, site revamps, social media, and PPC campaigns. Worked with internal teams to ensure clients expectations were being exceeded.
Accounts Manager / e-Strategist • Milestone Internet Marketing
Coordinated the production of clients’ website by consulting the client and providing internal teams the necessary research to produce SEO friendly content and design. Utilized SEO techniques, online directories, PPC and social networks to target clients’ intended audiences and maximize conversions.
SERVICES
- Available M-F, 8am - 6pm / EST Timezone
- Weekly detailed benchmark reports with a focus on profit
- Direct communication on the messaging platform of your choice
- Performance audit of paid media accounts and landing pages.
- Set clear benchmarks for your specific goals to measure success
- Create strategic plans to incorporate with overall business goals
- Direct communication on the messaging platform of your choice