Greetings, I'm Jason

Digital Marketing Specialist

I am a Raleigh, NC based paid search and paid social media expert. My primary focus is connecting ad spend to profit.

ABOUT

I started my digital marketing journey as a Google Ads consultant for small businesses. I then went on to work for agencies to expand my digital marketing knowledge. After 15 years of experience and a move to Raleigh, I decided to go the consultancy route. My focus is on helping businesses in the Raleigh, NC area but I work with business all over the world.

Experience

2023 - PRESENT

Digital Marketing Consultant • Carolina Digital

Analyze clients’ digital marketing needs and create plans within budget with a focus on KPIs and ROI. Research and implement paid search ads using Google Ads and Microsoft Ads. Provide periodic reporting to ensure KPIs are being met.

Google AdsGoogle AnalyticsSEM RushLinkedIn AdsHTML & SCSS
2021 - 2023

Paid Media Manager • DemandScience

Developed paid media strategies and recommended keywords, channels and audiences to fit budget, business goals and benchmarks. Executed strategies using paid media channels (predominantly using Google Ads, LinkedIn Ads and Meta Ads) to reach intended audience within budget.

Google AdsGoogle AnalyticsSEM RushLinkedIn AdsSalesForce
2014 - 2021

Digital Marketing Strategist • Thomson Reuters (FindLaw)

Researched and implemented SEO and PPC strategy to maximize conversions for clients' websites. Managed projects including site launches, site revamps, social media, and PPC campaigns. Worked with internal teams to ensure clients expectations were being exceeded.

Google AdsGoogle AnalyticsSEM RushSalesForceKenshooAdobe Analytics
2012 - 2014

Accounts Manager / e-Strategist • Milestone Internet Marketing

Coordinated the production of clients’ website by consulting the client and providing internal teams the necessary research to produce SEO friendly content and design. Utilized SEO techniques, online directories, PPC and social networks to target clients’ intended audiences and maximize conversions.

Google AdsSEOGoogle AnalyticsAdobe Analytics

SERVICES

Consulting
  • Available M-F, 8am - 6pm / EST Timezone
  • Weekly detailed benchmark reports with a focus on profit
  • Direct communication on the messaging platform of your choice
Audit & Training
  • Performance audit of paid media accounts and landing pages.
  • Set clear benchmarks for your specific goals to measure success
  • Create strategic plans to incorporate with overall business goals
  • Direct communication on the messaging platform of your choice

CONTACT

I'm available for work. Contact me if you are looking for a consultant or need of an audit. →